Hello. I hope you’ve had a great week. October seems to be flying by like a witch on her broomstick at midnight. I hope it’s been just as productive a month so far for you as it has been for me. This past week, I learned all about the financial aspects of creating an app. I also began updating my portfolio and redid my resume. I rounded out the week with a wonderful 4-hour car trip with my sister. I love driving and road trips so much. We went to the North Shore then came around the island through Kailua then town before heading back home. I had so much fun! I could drive forever!

Some of the things I’ve learned this past week are:

  • ARPU can stand for either annual revenue per customer or average revenue per customer and helps you place a value on a single customer and helps you calculate how much you can spend on marketing and promotion
  • You generally earn about $0.06 per user for each active user in a CPM model and about $0.06 per user (active and inactive) in a CPC model
  • CPM is a cost per view ad pricing model and CPC is a cost per click pricing model
  • There are 3 main categories of cost to consider: staff, marketing, and overheads

I also learned how to estimate revenue for different app pricing models and how to create a cash flow spreadsheet to get a good estimate of the costs, profits, and net revenue for an app.

Also, don’t forget, Hell in a Cell (WWE’s PPV) is on October 25, next Sunday, and Halloween is already a week from Saturday! I’m so excited and still not sure what I’m going to dress up as. What are your Halloween plans? I’m wishing I could spend Halloween evening dancing in a combination old-timey and vampire, not really that different, waltz.

Last also, if you have Halloween decorations up, you are awesome!

Thank you for taking the time to read this. I hope you have a great week.


Mulan Lau


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